Marketing is an activity that’s often confused with advertising. But don’t make that mistake.
Although advertising can be one of the largest expenses in a marketing plan, it’s only one component of an overall marketing strategy. And there are plenty of other marketing methods that can be used as an alternative to paid advertising.
In effect, marketing is the process by which businesses promote their products or services to potential customers. It’s an integrated process through which they create value for customers and build strong customer relationships in order to capture value from customers in return.
It’s also a part of your business that deserves constant attention, evaluation and development.
Connolly & Associates can help you with your Marketing Plan, whether it’s establishing a plan from scratch or assessing the effectiveness of your current marketing activities.
Contact us to organise an appointment if you’d like to discuss and explore these topics further.